Personalised media is only effective as part of an intelligent, customisable, and scalable marketing campaign.
We offer a smart, secure, and dynamic platform that, integrates with any data source, produces personalised media, distributes the content to users, and tracks interaction for sales insight.
Personalized
media is only
the beginning
How it works
Data Upload
Dynamic Content Creation
Content Distribution
Analytics
This is the unique information that we use to drive the content creation.
Data can be sourced securely in a variety of ways.
Here we use media provided and add dynamic sections which are populated with the unique data, creating unique pieces of media in a variety of formats.
Content is then automatically distributed in a number of possible ways or queued up to be reviewed and distributed by client.
Where users are taken to a personal micro-site, we can track interaction
on the site to gain sales insight and inform smart follow-ups
- Secure API integration
- Automatic monitoring of live feeds
- Form submissions
- Secure CSV upload portals
- Unique user engagement analytics from microsites for further personalised follow-ups
- Personal micro-sites with embedded media (videos, images, copy)
- Messaging services
- Twitter integration
- In-app embeds
- Web embeds
- Media links for client distribution
- Emails with embedded media
- Videos
- Gifs
- Images
Personalised smart campaign for BMW
BMW wanted a special way to personally introduce clients to the new 3 series and X3 series.
Videos were customised with client names and hosted on unique personalised micro-sites complete with analytics.
Discovery 947 Ride Joburg finisher video
Finishers went home with more than just a medal.
Personalised videos containing each individual’s results and stats were automatically created and sent as soon as they crossed the line.
Castle Lager Rugby World Cup Automated Content
Finishers went home with more than just a medal.
Personalised videos containing each individual’s results and stats were automatically created and sent as soon as they crossed the line.
