![](https://do67490raj3si.cloudfront.net/multipliedco/images/bmw_poster.webp)
BMW
Personalization is a force multiplier—and business necessity— one that more than 70 percent of consumers now consider a basic expectation.
Organizations able to build and activate the capability at scale can put customer lifetime value on a new trajectory—driving double-digit revenue growth, superior retention, and richer, more nurturing long-term relationships.